People focus on networking as the way to get ahead in life. They put on their best clothes and their best behaviour and they show respect and appreciation for all the people there. But why only be that way when you are networking? Why not be like that with everyone?


The problem with networking is that the only reason people are doing it, is to sell something. Themselves, or a product. Which is fine, except for the fact that we have all had it to the back-teeth with people flogging us stuff.

We want genuine relationships, not a sales pitch.

Genuine relationships cannot be built in artificial circumstances, such as a networking lunch. They are created in the give-and-take, and the to-and-fro of everyday life.

True, you might meet someone you connect with at a networking do, but you could just as easily do so at the bus-stop.


Look, don’t misunderstand me. If you work in a business and loads of people from that, and other related businesses, hang-out at a particular place at a particular time, go there and work the crowd!

But do so wherever you go. If you believe in it enough.

The bottom line is this: if you have something truly great to offer people you don’t need to ‘network’. You would be spreading the word at every possible opportunity, anyway.

Unless that is, you recognise that you do have something great to offer people, but you don’t feel that you are worthy of it.

If that is the case, then before you work the crowd, you need to work yourself. That is the greatest battle you will face. After that, it’s a doddle.

© Phillip A. Klein March 2008

Published in: on March 17, 2008 at 1:09 am  Leave a Comment